Selecting an investment advisor is usually a daunting task requiring evaluation of skills, expertise, past performance, and practices of which most investors have limited knowledge. We encourage potential clients to take ample time to consider the following key areas before making a decision:

A GOOD FIT

• Close Client/Advisor Working Relationship: Any investment advisory relationship should be based upon a personal financial/investment plan focused on the client’s unique long-term financial objectives.
  KING: Develops a personal financial/investment strategy and portfolio plan based on knowledge of the client's financial situation, objectives, potential future financial risks and family; no additional fees for planning or ancillary services.

• Access to Investment Decision Makers & Comprehensive Client Services: Communication between the advisor and clients should be comprehensive and conducted on a regular basis at all levels of service.
  KING: Clients know their portfolio managers and have broad access to key investment professionals and supporting employees. KING provides prompt attention to inquiries; attentive monitoring of client portfolios; quarterly appraisals; and frequent updates of clients’ objectives with appropriate adjustments to investment plans.
  

AN INVESTMENT PHILOSOPHY THAT WORKS

• Understandable Investment Philosophy: A client should be able to understand and concur with the investment philosophy employed by an advisor.
  KING: Utilizes a philosophy based on fundamental analysis and proven investing practices; philosophy is thoroughly discussed with new clients and explained in company publications.

• Disciplined Investment Methodology and Defined Risk Management: Successful investing is based on a proven, disciplined investment methodology with a verified, historical track record.
  KING: Employs specific investing methodology to govern research, the buying and selling of securities, and the monitoring of holdings and portfolio management. Managing risk and protecting the assets in our care is a critical priority in our investing philosophy.

• Organization Size: Both large and small firms have risks and limitations that a client should understand.
  KING: Efficiently applies investing talent; established organization with effective communication/decision process; strong synergy in research/decision making; freedom to invest in smaller companies; independence from conflicts of interest and quick reaction to market changes.
  

CUSTOMIZED PORTFOLIOS TO ADDRESS YOUR SITUATION

• Custom Managed Investment Portfolios: Each client has a unique financial situation; long-term objectives and risk tolerances must be considered in designing an appropriate investment portfolio strategy.
  KING: Individualized portfolio decisions based on personal investment strategy and planning; decisions consider specific client preferences and objectives; ongoing, active real-time management; strategy modified with changing client needs.

• Individually Selected Securities: Portfolios of individual securities offer the greatest flexibility to address unique client needs and tax implications.
  KING: Portfolio holdings are individually researched. Investment decisions are based on KING’s research and analysis.

• Tax Considerations/Efficiency: Flexibility to address personal tax situations.
  KING: Custom equity portfolios allow investment decisions on an individual client basis to minimize taxes.
  

COMMUNICATION

• Detailed Performance Reporting: An advisor should regularly report performance, including annualized rate of return so clients know where they stand and how the advisor is performing on their behalf.
  KING: Clients receive quarterly reporting of detailed performance, including net return percentage (ROI) after all fees; performance shown for current quarter, last 12 months, and since inception.
  

UNIFIED GOALS

• Advisor Invests Along With Clients: An advisor should be willing to invest in the same recommendations he suggests for his clients.
  KING: KING’s key employees are invested in the same holdings as our clients. Personal trades always made after clients’, in compliance with the Advisers Act, to put the interests of our clients ahead of our own.

• Motivation of Compensation Structure: How an advisor is paid should motivate the advisor to always act in the best interest of his clients.
  KING: Fees are based on a percentage of assets under management. KING sits on the same side of the table as the client—when the client’s assets increase, it is mutually beneficial.